Choosing Reliable Web Design in Sydney

Businesses small and large and entrepreneurs throughout Sydney rely on the Internet to stay in touch with their potential and existing customers and clientele. Through the Internet and its technologies, even small businesses can develop an international following and conduct business far and wide.

In order to get the attention you want from your target audience on the Web, you should employ a web design company in Sydney that is familiar with the local area as well as the importance of expanding to international territories. Professional Sydney web designers can help you implement an impressive and effective website design that allows you to showcase what your business has to offer.

Why Seek Professional Help?

If you are new to the online world, especially where web design is concerned, you may not want to try your hand at designing your own website. There are many companies online that now offer self-service websites which are supposed to be easy to navigate and upload your information to for public consumption. However, these services tend to cost a high monthly fee and offer little support in helping you actually design your website.

Another drawback to the do-it-yourself web design business is that you generally can choose from a handful of template designs, limiting your creativity and requirements necessary to capture the attention of your target audience. Website entail a lot of detail and while you must take an active participation in the concepts and content of your website, it may be more cost-effective to leave the technical side to professional Sydney web design companies.

Why Your Input Matters

There are many clients involved with Sydney web design companies that like to set up a website but do not want to take an active participation in the creation of the site, leaving it all up to the pros. However, in order to build a website that is truly reflective of your business, your company mission and values, you must be an active participant in the planning process.

It can help to start out planning concepts and ideas on paper until you feel you have a good idea of what you want. Then spend time with the web designer you have selected to go over the vital aspects of your company and what your target audience needs to see on your website. With your knowledge of the company and the web designer’s technical skills, you can develop a site that is truly user-friendly, professional in appearance, and most importantly a good representation of your company.

Web design in Sydney is a booming business but it can certainly help to find a designer that is not only experienced but also compatible with your ideas and personality. A good working relationship is in order so that you can develop a long-term situation and feel comfortable relying on the designer you have chosen for years to come. Before committing to one designer or company, make sure to check out your options for web design in Sydney before making a commitment. Your due diligence before the process can make all the difference when it comes time to create your website for the whole world to see.

Joomla Web Design

Joomla is a content management system that uses an open source system to keep it constantly evolving and up to date. Joomla can be used for Web content publishing as well as for intranet content. Object-oriented programming is used in Joomla, requiring the use of data structures instead of long command lists. It is written with the scripting language PHP.

Web Design With a Content Management System

A CMS is used to create comprehensive websites and to keep them well organised for both the web developer and the end user. With the Joomla CMS, we can create not just the images and the text but the video and music if it’s desired. The content can be created with multiple organizational systems to keep it easy to edit and the proper information easy to find.

The Benefits of Joomla

There are a lot of programming languages and content management systems out there, and each one has its distinct advantages. Many website developers choose to use Joomla because if its open-source status. Because open-source systems use peer collaboration and development to create the best possible end product, many developers rely on these systems to stay current with programming trends. When an open-source system is used, the site owner has access to the blueprints of the site for later use, making it easier to edit the site or to troubleshoot changes down the road.

The user-friendly aspect of Joomla is a big advantage for site owners. The organisation of the source material is easier to understand, and it results in a good user experience for those who use it.

Joomla is a strong content management system that can be used for just about anything needed on a website. It is a robust CMS that creates a strong architecture for a site. It is also highly flexible, allowing it to be customized to exactly the needs of both the site owner and for the end user.

Joomla allows for custom templates to be created for new websites or for existing Joomla templates to be used. This gives site owners everything they need to choose exactly the design they want and need. This also allows for a quick site update by choosing a new, pre-made template if desired. The old design can also be edited easily for an updated look and different usability. And when the site needs maintenance, it can be done by a designer familiar with Joomla instead of finding someone to study the system to figure out how it is run. The source is all available for free to developers as well as to the public.

With Joomla, a site can be put together quickly. Because it is designed to be so user friendly, Joomla can be used to quickly get a site designed and put into place. It also gives sites a professional look that every business needs to stay competitive.

Website Design: The Brokerage Business Model

Bringing Retailers and Consumers Together

The marketplace provides a way for companies to sell their products to other businesses or consumers, or in some cases – both. The brokerage business model web design revolves around third parties (brokers) who get buyers and sellers together to perform transactions. A broker will charge a fee to one or all of the parties for handling the sales transaction. Brokers can wear many hats. They can connect consumers with other consumers and businesses with other businesses. Businesses are often looking to connect with retailers. The brokerage business model can be used in a variety of situations such as online stores, auctions and shopping malls. It can also include something as simple as placing an online classified advertisement.

Online Marketplaces

An example of a business to business brokerage business model is an online marketplace that targets large numbers of commercial sellers and buyers. A business to business focused brokerage model could possibly be aimed at preparing and maintaining software, managing transactions, creating a network or keeping catalogs current.


Another example of a brokerage business model can be aimed at the use of aggregators. The goal of an aggregator is to bring groups of consumers or business owners together to do mass purchasing. Group purchasing enables larger groups to gain a significant discount on things such as a television cable service. The broker would then receive a commission on bringing the business providing the service a large quantity of consumers.


The target of metamediaries when addressing a brokerage business model is online shopping malls. These brokers not only bring two parties together, but they also provide additional services. Those services might include something related to the transactions such as payment or tracking of the goods provided when shipped.

Web Developer: Infomediary Web Business Model

Identifying a website business model is a key component to marketing any business. Gathering and analysing consumer information is also a fundamental component of a business plan. Marketers, advertisers and industries attach great importance to collecting information about consumers, either specifically or generally, as a means to growing a business.

From a consumer standpoint, sharing personal information with marketers can be dangerous. Given this, businesses and consumers have to be conscientious of the fact that gathering information can be a delicate and dangerous matter regardless of the benefits of the outcome. What consumers may not realise is that this demographic information is so important to some web businesses that they may be able to profit from sharing their personal data. An infomediary business model works on behalf of the consumer and benefits both the consumer and the business.

The infomediary business functions on the premise that personal information is owned by the individual not by the party or person that is gathering it, regardless of the purpose for it. The infomediary model serves as an information mediator between the information owner and the information gatherer. This model helps consumers manage the information marketers and advertisers gathered about them. The web design model also acknowledges that the consumers should and can profit from the information they are sharing and acts as an agent to making that possible.

Web Design: Community Website Business Model

There are a number of different website models to choose from when building a business plan. It goes without saying that a web presence is essential today for growing any business, regardless of size. A community website based model is seen as an effective way of website marketing a business.

To grow sales and make a profit, a business has to market its goods and/or services. The fastest, easiest and cheapest way to do that today is advertising on the internet. The primary purpose of a community website business model appeals to the users sense of community, provides familiarity with the goods services of the business with a long term goal of generating a profit.

A community website design model a virtual bulletin board. Picture the bulletin board at your local laundromat, university or coffee shop. These boards offer community based information to people who frequent these locations. The readers who check this board may support the events posted on it but generally have a sense of loyalty to the organization or entity posting the information.

The community based model appeals to the softer side of the consumer by offering a service while promoting a sense of community in its users. Businesses may develop or sponsor community sites to align themselves with a certain cause while generate awareness of their goods and services. While eventual profit is a secondary benefit; building a customer base, supporting a cause and promoting sense of loyalty is the cornerstone of this model.

Six Common Mistakes To Avoid With Website Design

When looking to design a website for personal use or for a business here are six common mistakes to avoid making sure that your website is a success:

1. Do Not Forget To Update Your Content On A Regular Basis. If your website is well established, it is important to be sure that your content is fresh. If some of your items have been around since the creation of your website some years ago, it is important to replace that information with something more relevant. Readers want to be informed and kept up to date on the newest, greatest information, so your website will need to reflect current trends.

2. Do Not Use Unfriendly Navigation Tools. Readers do not want to get lost on your website. Be sure to place navigation tools clearly in the form of buttons or drop down menus. Make sure your topics are placed under the correct, clearly labeled headings.

3. Try To Avoid Creating Your Own Website Without The Proper Skills. If you choose to create your own website, especially for a business, it may be in your best interest to hire a professional to do the design. The professional can offer skills that will create a professional looking and highly functional website. It will also save you time in order to address other concerns of your business.

4. No Blank Pages. Having blank pages on your website takes up time and money. This also makes it seem that your website is not maintained on a regular basis. Blank pages should be filled with content or deleted.

5. No Large Pages. When creating a website, it is easy to want to include as much as possible on the front page. If your page contains so much information that customers have to scroll from left to right to see all of the content, you will probably lose some viewership. It is better to create clear headings with buttons that easily link to alternate pages with the sought out information.

6. Do Not Use Large Images. Using images that are too large will take time to load on website pages. It is better to make the icon smaller than to lose viewers who are unwilling to wait for the image to appear. In this technology era, consumers want to see things quickly and your website should be able to provide that service.

Profitable Website Business Models

A business model is a method of doing business, and how a company generates a profit – whether the business is a retail store, a restaurant, or a doctor’s office. All industries and businesses have some sort of business model they use to create income. A website business model is a phrase used to describe how online businesses, or a website, generates sales or income. Here are examples of profitable website business models to earn money online:

Merchant Website Business Model: selling physical or digital goods over the internet. When physical goods are sold, the merchant takes payment from customers via an online shopping cart and then the items are shipped. For digital products or services, when payment is received, customers are redirected to a web page where they can download (save) their purchase to their own computer.

Advertising Website Business Model: online businesses who generate income through advertisements are similar to traditional media broadcasting businesses like radio or television. The website provides information or content to website visitors; while at the same time presenting advertisements in the form of images, text, or video. Website owners may charge the advertisers a fee to place the ad on their website; or they may receive revenue each time someone clicks on an advertisement displayed on their website; or they may receive commission when someone buys a product based on the advertisement.

Brokerage Website Business Model: brokers bring buyers and sellers together in exchange for a fee or commission for the transactions or sales their efforts generate. A common type of brokerage website business model is an online auction in which sellers pay the broker a fee to list their items for sale, plus a commission if their items sell.

Affiliate Website Business Model: affiliates earn a commission when selling other people or company products. Each affiliate receives a unique tracking link which they can use to refer potential buyers to a company website for the purchase of goods; if people referred make a purchase, the affiliate receives a commission.

Subscription Website Business Model: when websites charge a fee to users to become “members” of the site or community – it is considered a subscription website. Often, websites have both free content available to all web visitors and “premium” content which is available only to subscribers who pay for access. The subscription fees are charged to members regardless of how frequently or infrequently they access the site, and can be charged weekly, bi-weekly, monthly, quarterly or annually.

Utility Website Business Model: websites using the utility business model are similar to “pay as you go” cell phones in that customers pay for actual use of the site. Some internet companies charge customers for the number of minutes the internet is used, for example. If a website is charging per page viewed (access to reports or specific articles), they are operating under a utility website business model.

There are several ways to earn money with a website; these are some of the more common and profitable website business models you might use to get started with an online business. Talk to your web developer to find out which one might be the best for you.

SEO Web Design Tips to Rank on Google

It doesn’t matter how beautiful your website is if no one can find it when they search for it on Google. You need SEO web design strategies that not only look visually pleasing to your website visitors but also help people find your site, view your message, and take the action your site wants them to take (buy something, read information, etc). There are three main areas your site should focus on when it comes to search engine optimisation – visual layout, content and links.

SEO Web Design: Visual Layout

Your website needs to appeal to a wide variety of learning styles – for example, some people prefer to get information from words on a page while others prefer visual representations in images or video, and then others prefer audio. You need an SEO web design that will appeal to everyone in your target market.

When placing information, images and ads on your website, you want to keep things that are likely to interest people to scroll down above the “fold”. This is the area of your website that loads quickly and is viewed when someone first gets to your website. If you don’t encourage them to scroll down or click from the information they see, chances are you’re going to lose them. A good way to encourage linking or movement on your page is to use:

  • large headlines that stand out from the rest of the page
  • images that you can see only part of, which people can obviously see more if they scroll down on the page
  • an uncluttered design, with whitespace to help the viewers navigate the page
  • bullets or numbered lists to quickly see benefits of your products or services

While doing these visual layout techniques for human visitors, you also want to keep in mind that search engines need websites with pages and content that is not all hidden in java script code or flash and links from other relevant pages.

SEO Web Design: Content

When people think of web design, they think of the appearance of the site. But just as important is the information, or the content, that the site provides. You want the content to deliver relevant information to your site’s theme, and it will probably need some “keywords” – the words you expect your target market to type into Google when looking for information or products you provide. The trick is to make the content readable by humans, as search engines will penalise websites that are simply loaded with keyword phrases in hopes of getting better search engine rankings.

SEO Web Design: Links

Web sites need internal links (links to other pages on your own website) as well as links from other, related sites. When linking internally, make sure you pick information that supports what you are talking about where you link. For example, if you have a website that helps people compare different credit cards, you might link the phrase “balance transfer offers” to another page on your website explaining how to transfer a balance to a new credit card.

Good SEO web design also involves getting quality websites with similar content to link to your website. Ideally, you’ll get the links with keyword phrases you are targeting – so your credit card website might have links coming from a site about improving credit scores.

Must-Have Tools for Web Developers

Web developers can improve their workflow and simplify their tasks when they make use of web development tools. Web technology is constantly evolving and improving, and web developers must have constantly increasing skills to keep up! It’s no longer enough to be skilled with HTML, and no web developer can compete if he or she attempts to create every application from scratch.

When you get ready to design and develop a website for yourself or a client – you should rely on many of the following must-have tools for success:


Web developers should be familiar with PHP, a great programming language to create functional websites. The code itself borrows much of the syntax from Java, C and Perl, with the addition of new PHP-specific features created. PHP is specifically useful in web development applications because it can be embedded directly into HTML code, and is designed to help web developers create dynamically generated webpages quickly.


MySQL is the industry standard for databases. It’s easy to use, offers high performance and is extremely reliable. It’s used in some of the largest and fastest-growing applications like Google, Facebook and Adobe, and can be used on more than 20 different platforms including Windows, Mac OS, Linus and Solaris.


A web-hosted application, Kuler helps you create colour themes for your web development projects. You can start from scratch and see how colors look together, or you can browse thousands of themes other Kuler users have shared with the community. The site is free, and can be used from any computer with a web browser. It can also be used in conjunction with Photoshop, Adobe Illustrator, Fireworks, and InDesign software programs.

W3C Markup Tool

You need to develop websites with code that is up to standards. Not only with your website look better and function better, but it will often perform better in the search engines if all your web design code is compliant to the industry standards. The World Wide Web Consortium (W3C) determines what the current standards for web coding is, and offer a validation tool for validating your html, xhtml and css code. They’ll give you the green light if your code is up to standard; or let you know if it needs to be changed.


Use the industry standard for sample filler text on any web design you create for a client. It helps the client focus on the design and layout of the website, rather than worrying about what the content says. Once the design is approved, you can remove the sample text and replace with the real words that make up the website.


Photoshop is a professional graphic system to create designs. It allows professional web developers to create a toolbox or asset library, which will save you a lot of time when putting new websites together. You can save different brushes, colours, patterns, backgrounds, textures and more – and each item you add to your Photoshop toolbox can save you valuable design time.

Web Application Development of Custom Online Systems

Have you ever purchased software for your business, installed it, spent a few weeks learning how to use it effectively in your company – only to discover it’s missing a few aspects that you really needed? Software you buy off-the-shelf doesn’t always meet your needs completely – and that is where web application development comes in.

Web application development is the process of creating custom online systems to deliver the complete functionality you need to improve business processes, increase productivity and efficiency within your business.

Thinking Outside the Box: Create Solutions to Business Problems

If you have a new idea or a business process that you can’t seem to complete correctly with existing software – a web application development team can care a custom online system that makes it possible. Web development teams will work with you closely to understand your idea, or the problem you currently have. Once the problem is understood, the team can help you create a solution or turn the new idea into reality through a custom online system.

If you need a system that behaves similar to FourSquare or Facebook within your company, for example, we can customize an online system with similar functionality while fulfilling the unique needs of your organisation. If you have a new idea for a social media business, we can work with you on web application development to turn your idea into the actual product or service.

Web Application Development to Improve Existing Systems

For many business owners, they have software and web-based systems in place to help them complete their routine business processes. It’s rare for a business to have everything they need in an off-the-shelf application, however, and there are times when you could improve on the existing system to take your own business to the next level.

Web application developers can modify existing systems and programs, to come up with a more complete application that solves the challenges your business faces. When a content management system just can’t fulfill your needs, or you want your website to do something that you can’t buy an application for – a custom online system is the answer.

Web Application Development Advantages

There are a number of reasons why web application development of custom solutions are advantageous over off-the-shelf solutions, including:

  • Achieve exactly what you need, since it’s customized to your needs!
  • Integrate with existing, working systems so you do not have to replace older solutions if they’re still working for you – just add on the functionality you do need!
  • Custom application development is scalable as your business needs change or grow
  • Reasonably priced solutions in a short time span
  • Taking your business systems online means you can access it from anywhere in the world over the internet – you’re not longer tied to a specific computer or laptop to check on business processes or conduct business when traveling

Reduce Repetitive Tasks With Web Application Development

If your company is continuously having to perform the same tasks over and over again to get your work done, there is a good chance a web application development team could help you automate those processes with a custom online system. When you automate tasks within your business, you immediately improve efficiency and reduce the potential for human-made errors. With improved efficiency, you give employees and yourself the opportunity to focus more on income generating activities.