Email Marketing - The Facts

10% may end up in junk

Inevitably because of the many email servers across the globe, some of your emails may not reach their destination or be mistakenly identified as spam.

Worldwide, spam emails now account for 100 billion emails per day (estimate as at June 2007) or 96.5% of all emails. It is possible for innocent email marketers, such as yourself, to have some of your emails end up in junk. From our experience this could be as high as 10%.

Don't stress though, there are things you can do - there are words you may like to avoid:

money back guarantee
medication
free shipping
contains urgent matter
CLICK HERE!
too many exclaimation points
or by using ALL CAPS for the subject line

There are not necessarily any hard and fast rules here. Experiment and continue checking your campaign statistics to see how you're doing.

20-30% open rates

For most campaigns the average number of your emails that are actually opened is around 20-30%. This is perfectly normal, and it may take a few days after campaign launch to see 20-30% opened. If you are seeing dramatically less than this, then you may want to read 10% may end up in junk above.

There are ways that you can dramatically increase your open rates to up around 50% and beyond:

Experiment with more interesting subject lines for your campaigns. Put yourself in the shoes of your customers, and try not to use ALL CAPS
Provide something interesting in your emails - not just salesy! Customers don't like being sold to, but may be engaged by a catchy subject line and helpful tips
Just be yourself. Be relaxed. Don't make people feel like you're yelling at them.
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