Christmas Web Design and Email Marketing

2011 has been a great year for our design team, and we’re grateful to all of our clients for our continued growth.

As Christmas draws near, we’d love to share what we’re thankful for in the world of web design and email marketing. Websites and Web marketing are so successful because of the great strides in Web technology over the past few years. Here’s what we’re grateful for this Christmas:

1. Stable Internet connections: Remember the good ‘ol days of dial-up Internet that crashed every half an hour? You may have spent a Christmas or two trying to get connected while listening to that dial-up sound over and over again. Those were dark days for Web developers. We’re grateful that they’re over.

2. An end to the glittery websites of Christmases past: All of the mouse chasers, flashing glittery banners and loud music that made websites so annoying 10 years ago are no longer around. There are no more virtual cats to chase your cursor around the screen. We’ll always be thankful for that.

3. A truly international Internet: Until a few years ago, the Internet was mostly made up of people in a handful of countries. These days, our clients can be anyone, anywhere in the world. Even if you’re in an Antarctic research station, we can help you with your website.

4. Everyone is wired: Remember when you had to ask someone if they had an email address? And even if they had one, they might only check it once a month. If this were Christmas of 1998, email marketing wouldn’t have nearly the reach that it does now. We’re grateful that everyone is plugged into their email and that your marketing can get to anyone, anywhere with such reliability.

5. That Nigerian prince finally got his money: We’d been worried that he’d never find someone to help him get his family’s millions, but apparently he finally has. Whoever it is, enjoy the millions you got as your reward!

6. Meeting new challenges: With the fast pace of Internet technology, we get to take on amazing new challenges every day. Just five years ago imagine asking for someone to create a website and to optimize it so that customers could see easily see it on their phones. In another year or two, what will we be developing for clients? We are grateful that so many amazing developments have come along to keep Web design and marketing on the forefront of new technology. Maybe someday we’ll be developing sites that have special features when you’re sitting in a Martian crater.

7. Our clients: We’re grateful to everyone who has trusted us to deliver the best Web services for their needs and to get their businesses out there in front of the public. Have a great Christmas!

Apple Mac OS X Market Share Over 5%

Summary: In 2011, Apple Mac OS X makes up 5.78% of the global Operating System market. Not surprisingly, Windows dominates with 93.20%. Linux has 1.01%.

Our web design services work well on all Operating Systems. We develop and test your website on all Operating Systems including handheld devices which have exploded in popularity in the last few years.

The country with the highest Apple Mac OS X market share is Iceland with 21.4%. Australia has 14.8%, United States has 13.0% and United Kingdom has 9.6%. The country with the lowest web search usage is Algeria with 0.3%.

[countries type=”desktopmac” unit=”%”]

* The data is from 1 January 2011 until 1 October 2011 and was sourced from Wikipedia and NetMarketShare.

Website Design: The Brokerage Business Model

Bringing Retailers and Consumers Together

The marketplace provides a way for companies to sell their products to other businesses or consumers, or in some cases – both. The brokerage business model web design revolves around third parties (brokers) who get buyers and sellers together to perform transactions. A broker will charge a fee to one or all of the parties for handling the sales transaction. Brokers can wear many hats. They can connect consumers with other consumers and businesses with other businesses. Businesses are often looking to connect with retailers. The brokerage business model can be used in a variety of situations such as online stores, auctions and shopping malls. It can also include something as simple as placing an online classified advertisement.

Online Marketplaces

An example of a business to business brokerage business model is an online marketplace that targets large numbers of commercial sellers and buyers. A business to business focused brokerage model could possibly be aimed at preparing and maintaining software, managing transactions, creating a network or keeping catalogs current.

Aggregators

Another example of a brokerage business model can be aimed at the use of aggregators. The goal of an aggregator is to bring groups of consumers or business owners together to do mass purchasing. Group purchasing enables larger groups to gain a significant discount on things such as a television cable service. The broker would then receive a commission on bringing the business providing the service a large quantity of consumers.

Metamediaries

The target of metamediaries when addressing a brokerage business model is online shopping malls. These brokers not only bring two parties together, but they also provide additional services. Those services might include something related to the transactions such as payment or tracking of the goods provided when shipped.

Web Developer: Infomediary Web Business Model

Identifying a website business model is a key component to marketing any business. Gathering and analysing consumer information is also a fundamental component of a business plan. Marketers, advertisers and industries attach great importance to collecting information about consumers, either specifically or generally, as a means to growing a business.

From a consumer standpoint, sharing personal information with marketers can be dangerous. Given this, businesses and consumers have to be conscientious of the fact that gathering information can be a delicate and dangerous matter regardless of the benefits of the outcome. What consumers may not realise is that this demographic information is so important to some web businesses that they may be able to profit from sharing their personal data. An infomediary business model works on behalf of the consumer and benefits both the consumer and the business.

The infomediary business functions on the premise that personal information is owned by the individual not by the party or person that is gathering it, regardless of the purpose for it. The infomediary model serves as an information mediator between the information owner and the information gatherer. This model helps consumers manage the information marketers and advertisers gathered about them. The web design model also acknowledges that the consumers should and can profit from the information they are sharing and acts as an agent to making that possible.

Web Design: Community Website Business Model

There are a number of different website models to choose from when building a business plan. It goes without saying that a web presence is essential today for growing any business, regardless of size. A community website based model is seen as an effective way of website marketing a business.

To grow sales and make a profit, a business has to market its goods and/or services. The fastest, easiest and cheapest way to do that today is advertising on the internet. The primary purpose of a community website business model appeals to the users sense of community, provides familiarity with the goods services of the business with a long term goal of generating a profit.

A community website design model a virtual bulletin board. Picture the bulletin board at your local laundromat, university or coffee shop. These boards offer community based information to people who frequent these locations. The readers who check this board may support the events posted on it but generally have a sense of loyalty to the organization or entity posting the information.

The community based model appeals to the softer side of the consumer by offering a service while promoting a sense of community in its users. Businesses may develop or sponsor community sites to align themselves with a certain cause while generate awareness of their goods and services. While eventual profit is a secondary benefit; building a customer base, supporting a cause and promoting sense of loyalty is the cornerstone of this model.

Website Design: Advertising Business Models

Advertising has taken on new forms with the invention of the Internet. The amount of information available on the Internet is growing rapidly. When web developing an advertising business model, it is important to understand the needs of the business in order to target advertising to the right groups. It is necessary to understand the business model of the company so that the advertising model can mimic the wants and needs of the company.

A Basic Overview

Similar to television, online websites create revenue from advertising. Television uses the monies to create shows and news programs in designated areas. Advertising on websites is comparable to television advertising in that the website produces content and an advertiser pays for displays or banners next to the content with links to their own website in hopes of gathering revenue.

Considerations

The following is some considerations when seeking to advertise your business, products or services on a website:

  1. How many visitors is the website getting?
  2. How many visitors are clicking on the links to the advertising business?
  3. What is the length of time being spent on the advertiser’s website?
  4. How quickly is the website growing?
  5. What are the payout rates?
  6. Are there any other methods for viewers to gain information from the advertiser’s website, such as joining a mailing list?

Another important issue is what is the target audience? Depending on the product you are selling, your target audience could range anywhere from 18-35 or 55+. It is difficult to track viewership on the television but the beauty of advertising on the Internet allows you to track how many people are searching your website, what their demographics are, and how many actually click on your advertisement.

Advertising on the Internet provides a significant advantage to target specific areas and demographics. You are able to track viewership and what they are accessing from a certain website, including advertisements. Having the ability to target specific areas allows for business to attempt for maximum profitability.

6 Steps to Creating Viral Web Design Content

Creating viral content is a highly sought out goal however this is usually a tall order. There is no precise formula for creating viral web content but the following are a few tips that might lure viewers to tune-in:

1. Multimedia Helps. Content that contains great length can lose the viewers interest due to it being boring. If there is a video, diagram or image that can illustrate your point and take up less space on the page, take advantage of that piece of multimedia. Sometimes a visual indicator is better understood by viewers than a bunch of words.

2. Make Your Keywords Count. Keywords are called key for a reason. It is very important to target your keywords to ensure that you are attracting viewers. Take advantage of internet search engines and perform some searches on your topic. You may be surprised that the keywords are different than what you originally planned to use.

3. Make Friends On Facebook and Twitter. Facebook and Twitter offer many opportunities for viral web content. These two sites are not an easy solution though. You will need to invest time in building up a network. It is a great opportunity for you to be active and read Tweets by others in your category. Re-Tweeting information of interest is a great show of participation and will build your social media reputation.

4. Use Persuasive Titles. A compelling and persuasive title can make or break your viral web content. Choosing your title carefully is vital so spend some time thinking of catchy words to reel your viewers in. First impressions are what determines if readers will want to continue with the rest of your content.

5. Make It Easy To Share. If a reader is pleased with what he/she has read on your website, make it easy to share on various social medias by providing buttons for important services such as Facebook and Twitter. Include a link for email and a print button. There are many ways to share your information so make it easy for the viewers. You can even request in your content to the viewers that if they like what they see to share it on Facebook or Twitter. You may be pleasantly surprised that it could catch on.

6. Timing Must Be Precise. If you are writing about a hot topic, make sure you have your timing down. Release your information regarding your hot topic at the right time of day where you will attract the most viewers. Your information may create a buzz worthy of a debate.

Talk to Web Developer today for a free web design quote.

Top 5 Most Influential Websites of 2011

Word of mouth advertising has long been perceived as the epitome of marketing success. When dealing with the Internet, word of mouth advertising has been replaced by viral marketing, where content on your website such as pictures or video gets passed around through friend-shares, website links, and other means. Within a relatively short period of time, the Internet becomes your stage and everyone who is anyone is familiar with your work.

Going viral’ is something websites strive for these days. In order to accomplish this feat online, it depends on which sites your site content is featured. There are a wide range of websites that can trigger material to go viral but we’ve compiled a list here of the top 5 sites which have the highest potential of taking your content to a world-wide audience

From celebrities to the stay-at-home mom, people now have the capability for making themselves, their products, or their services a household name. Here are the top 5 most influential viral websites currently online:

1. BuzzFeed

This website has grown astronomically and now maintains actual formulas for becoming viral. BuzzFeed is the leader in making site content get around the web fast. The site features stories, lists, photos, videos, and more that are considered buzzworthy.

2. Gawker

Gawker has trademarked their tagline as ‘the most important site on The Whole Internet™ and it statistics speak for themselves. Gawker covers everything from the latest news to pop culture fascination.

3. Huffington Post

Huffington Post, the leader in Internet news, has come a long way. They now specialise in features like Top 10 lists, epic failures, photo galleries, and of course, the latest and greatest viral videos.

4. YouTube

The most popular DIY video channel features videos by everyone from the average Joe to the phenomenon Justin Beiber. Videos can be viewed by multiple criteria and viewer feedback can boost videos into the web stratosphere.

5. Mashable

The leading go-to blog for everyone from industry bigwigs to co-workers in your office who want to be in-the-know about social media happenings and all- things-Internet. Getting material featured on the Mashable site may take some time as they are not known as being quick to highlight virals but once your content makes it on the site, be assured you’re in.

We can help your business to create viral web design content.

Six Common Mistakes To Avoid With Website Design

When looking to design a website for personal use or for a business here are six common mistakes to avoid making sure that your website is a success:

1. Do Not Forget To Update Your Content On A Regular Basis. If your website is well established, it is important to be sure that your content is fresh. If some of your items have been around since the creation of your website some years ago, it is important to replace that information with something more relevant. Readers want to be informed and kept up to date on the newest, greatest information, so your website will need to reflect current trends.

2. Do Not Use Unfriendly Navigation Tools. Readers do not want to get lost on your website. Be sure to place navigation tools clearly in the form of buttons or drop down menus. Make sure your topics are placed under the correct, clearly labeled headings.

3. Try To Avoid Creating Your Own Website Without The Proper Skills. If you choose to create your own website, especially for a business, it may be in your best interest to hire a professional to do the design. The professional can offer skills that will create a professional looking and highly functional website. It will also save you time in order to address other concerns of your business.

4. No Blank Pages. Having blank pages on your website takes up time and money. This also makes it seem that your website is not maintained on a regular basis. Blank pages should be filled with content or deleted.

5. No Large Pages. When creating a website, it is easy to want to include as much as possible on the front page. If your page contains so much information that customers have to scroll from left to right to see all of the content, you will probably lose some viewership. It is better to create clear headings with buttons that easily link to alternate pages with the sought out information.

6. Do Not Use Large Images. Using images that are too large will take time to load on website pages. It is better to make the icon smaller than to lose viewers who are unwilling to wait for the image to appear. In this technology era, consumers want to see things quickly and your website should be able to provide that service.

Google Android Market Share Just Below 15%

Summary: In 2011, Google Android accounts for 14.89% of the global mobile OS market. Apple has the number one spot with 51.95%. Java comes in at number two with 22.00%. Blackberry has 3.29% and Windows has 0.69%.

The most popular Android phone at the moment is the Samsung Galaxy S2.

We are mindful of mobile web users when we design websites. With mobile users making up an ever increasing percentage of the market, growing exponentially year on year, we make it our business to understand what devices people are using and how best to use our web development skills to turns users into customers.

The country with the highest Google Android usage is South Korea with 52.7%. Australia has 8.0%, United States has 29.2% and United Kingdom has 11.9%. The country with the lowest web search usage is Central African Republic with 0.0%.

[countries type=”mobileandroid” unit=”%”]

* The data is from 1 January 2011 until 1 October 2011 and was sourced from Wikipedia and NetMarketShare.