Directors: Das Nair and Tony Loiero
Black Opal Confectionery operates in a highly-competitive market and needed a premium website to promote their specific brand within the global licorice market. They approached Web Developer in need of a top-notch, interactive website that would do their company justice.
Web Developer was able to work closely with company management to understand the needs of the target audience. The key element for the Black Opal Confectionery website would be the display of company products accompanied by creative content and high-quality photos of the products. The website needed to encapsulate the company’s unique brand of licorice that sets them apart from the competition.
Web Developer was able to incorporate a content management system backend that allows Black Opal Licorice management team to manage their own site pages as needed as well as update relevant page content. The website is also now fully capable of integrating videos, photos, content, links, and pages as needed to accommodate the site’s target audience.
Now that Black Opal Confectionery has upgraded its look online, they have been able to strengthen their brand’s look as well as highlight the uniqueness of their licorice products. Visitors are able to view a comprehensive product list from the company and place orders efficiently online for home delivery. Black Opal staff can update products and sales specials in a timely manner to offer updated selections at all times to customers.
As a family confectionary business since 1995, Black Opal Licorice has recently been taken over by Tony Loiero and Das Nair. The company, specialising in chocolates as well as a variety of licorice products, has opened the door to unlimited audiences as consumers around the world have access to the quality products manufactured by Black Opal Confectionery online.