SEO Web Design Tips to Rank on Google

It doesn’t matter how beautiful your website is if no one can find it when they search for it on Google. You need SEO web design strategies that not only look visually pleasing to your website visitors but also help people find your site, view your message, and take the action your site wants them to take (buy something, read information, etc). There are three main areas your site should focus on when it comes to search engine optimisation – visual layout, content and links.

SEO Web Design: Visual Layout

Your website needs to appeal to a wide variety of learning styles – for example, some people prefer to get information from words on a page while others prefer visual representations in images or video, and then others prefer audio. You need an SEO web design that will appeal to everyone in your target market.

When placing information, images and ads on your website, you want to keep things that are likely to interest people to scroll down above the “fold”. This is the area of your website that loads quickly and is viewed when someone first gets to your website. If you don’t encourage them to scroll down or click from the information they see, chances are you’re going to lose them. A good way to encourage linking or movement on your page is to use:

  • large headlines that stand out from the rest of the page
  • images that you can see only part of, which people can obviously see more if they scroll down on the page
  • an uncluttered design, with whitespace to help the viewers navigate the page
  • bullets or numbered lists to quickly see benefits of your products or services

While doing these visual layout techniques for human visitors, you also want to keep in mind that search engines need websites with pages and content that is not all hidden in java script code or flash and links from other relevant pages.

SEO Web Design: Content

When people think of web design, they think of the appearance of the site. But just as important is the information, or the content, that the site provides. You want the content to deliver relevant information to your site’s theme, and it will probably need some “keywords” – the words you expect your target market to type into Google when looking for information or products you provide. The trick is to make the content readable by humans, as search engines will penalise websites that are simply loaded with keyword phrases in hopes of getting better search engine rankings.

SEO Web Design: Links

Web sites need internal links (links to other pages on your own website) as well as links from other, related sites. When linking internally, make sure you pick information that supports what you are talking about where you link. For example, if you have a website that helps people compare different credit cards, you might link the phrase “balance transfer offers” to another page on your website explaining how to transfer a balance to a new credit card.

Good SEO web design also involves getting quality websites with similar content to link to your website. Ideally, you’ll get the links with keyword phrases you are targeting – so your credit card website might have links coming from a site about improving credit scores.

China Loves Baidu Web Search

Summary: In 2011, Baidu has 4.40% of the global web search market, largely due to China. Google is number one with 83.43%, Yahoo has 6.14% and Bing has 3.96%.

When we create your web design, we look at how your customers will find your website. Web Developer knows that most of your customers will come through Google search, and so we create websites that are optimised for it.

No surprise, but the country with the highest usage for Baidu is China with 27.49%. Australia, United Kingdom and United States all have 0.0% usage.

[countries type=”searchbaidu” unit=”%”]

* The data is from 1 January 2011 until 1 October 2011 and was sourced from Wikipedia and NetMarketShare.

Microsoft’s Bing Market Share is 4%

Summary: In 2011, global web searches are dominated by Google. Bing, with 3.96% market share is at number four, just behind Baidu. Google has 83.43%. Baidu has 4.40% largely due to China. Yahoo is number two with 6.14%.

Our web design and web development services take into account where your customers will be searching for your business, product and service. By creating websites that are not only user-friendly, but search engine friendly too, we can help your business succeed online.

The country with the highest Bing market share is Papua New Guinea with 11.6%. Australia has 5.1%, United States has 11.1% and United Kingdom has 5.2%. The country with the lowest web search usage is South Korea with 0.2%.

[countries type=”searchbing” unit=”%”]

* The data is from 1 January 2011 until 1 October 2011 and was sourced from Wikipedia and NetMarketShare.