Website Design: The Brokerage Business Model

Bringing Retailers and Consumers Together

The marketplace provides a way for companies to sell their products to other businesses or consumers, or in some cases – both. The brokerage business model web design revolves around third parties (brokers) who get buyers and sellers together to perform transactions. A broker will charge a fee to one or all of the parties for handling the sales transaction. Brokers can wear many hats. They can connect consumers with other consumers and businesses with other businesses. Businesses are often looking to connect with retailers. The brokerage business model can be used in a variety of situations such as online stores, auctions and shopping malls. It can also include something as simple as placing an online classified advertisement.

Online Marketplaces

An example of a business to business brokerage business model is an online marketplace that targets large numbers of commercial sellers and buyers. A business to business focused brokerage model could possibly be aimed at preparing and maintaining software, managing transactions, creating a network or keeping catalogs current.


Another example of a brokerage business model can be aimed at the use of aggregators. The goal of an aggregator is to bring groups of consumers or business owners together to do mass purchasing. Group purchasing enables larger groups to gain a significant discount on things such as a television cable service. The broker would then receive a commission on bringing the business providing the service a large quantity of consumers.


The target of metamediaries when addressing a brokerage business model is online shopping malls. These brokers not only bring two parties together, but they also provide additional services. Those services might include something related to the transactions such as payment or tracking of the goods provided when shipped.

Web Developer: Infomediary Web Business Model

Identifying a website business model is a key component to marketing any business. Gathering and analysing consumer information is also a fundamental component of a business plan. Marketers, advertisers and industries attach great importance to collecting information about consumers, either specifically or generally, as a means to growing a business.

From a consumer standpoint, sharing personal information with marketers can be dangerous. Given this, businesses and consumers have to be conscientious of the fact that gathering information can be a delicate and dangerous matter regardless of the benefits of the outcome. What consumers may not realise is that this demographic information is so important to some web businesses that they may be able to profit from sharing their personal data. An infomediary business model works on behalf of the consumer and benefits both the consumer and the business.

The infomediary business functions on the premise that personal information is owned by the individual not by the party or person that is gathering it, regardless of the purpose for it. The infomediary model serves as an information mediator between the information owner and the information gatherer. This model helps consumers manage the information marketers and advertisers gathered about them. The web design model also acknowledges that the consumers should and can profit from the information they are sharing and acts as an agent to making that possible.

Web Design: Community Website Business Model

There are a number of different website models to choose from when building a business plan. It goes without saying that a web presence is essential today for growing any business, regardless of size. A community website based model is seen as an effective way of website marketing a business.

To grow sales and make a profit, a business has to market its goods and/or services. The fastest, easiest and cheapest way to do that today is advertising on the internet. The primary purpose of a community website business model appeals to the users sense of community, provides familiarity with the goods services of the business with a long term goal of generating a profit.

A community website design model a virtual bulletin board. Picture the bulletin board at your local laundromat, university or coffee shop. These boards offer community based information to people who frequent these locations. The readers who check this board may support the events posted on it but generally have a sense of loyalty to the organization or entity posting the information.

The community based model appeals to the softer side of the consumer by offering a service while promoting a sense of community in its users. Businesses may develop or sponsor community sites to align themselves with a certain cause while generate awareness of their goods and services. While eventual profit is a secondary benefit; building a customer base, supporting a cause and promoting sense of loyalty is the cornerstone of this model.

Website Design: Advertising Business Models

Advertising has taken on new forms with the invention of the Internet. The amount of information available on the Internet is growing rapidly. When web developing an advertising business model, it is important to understand the needs of the business in order to target advertising to the right groups. It is necessary to understand the business model of the company so that the advertising model can mimic the wants and needs of the company.

A Basic Overview

Similar to television, online websites create revenue from advertising. Television uses the monies to create shows and news programs in designated areas. Advertising on websites is comparable to television advertising in that the website produces content and an advertiser pays for displays or banners next to the content with links to their own website in hopes of gathering revenue.


The following is some considerations when seeking to advertise your business, products or services on a website:

  1. How many visitors is the website getting?
  2. How many visitors are clicking on the links to the advertising business?
  3. What is the length of time being spent on the advertiser’s website?
  4. How quickly is the website growing?
  5. What are the payout rates?
  6. Are there any other methods for viewers to gain information from the advertiser’s website, such as joining a mailing list?

Another important issue is what is the target audience? Depending on the product you are selling, your target audience could range anywhere from 18-35 or 55+. It is difficult to track viewership on the television but the beauty of advertising on the Internet allows you to track how many people are searching your website, what their demographics are, and how many actually click on your advertisement.

Advertising on the Internet provides a significant advantage to target specific areas and demographics. You are able to track viewership and what they are accessing from a certain website, including advertisements. Having the ability to target specific areas allows for business to attempt for maximum profitability.