eCommerce Web Design

eCommerce websites need many of the elements that other sites need, but they also have special needs to keep them working well and staying useful to customers. With ecommerce sites, it isn’t enough to look pretty. A site that looks great but that is difficult to navigate and use isn’t of much use to a customer. Keeping the ecommerce Web design simple enough to be easy to navigate is an important element in giving the user a good buying experience.

Organising an Ecommerce Web Design

Every site that wants to get and keep customers must be attractive. If there is too much clutter on a site with too much vying for the eye at one time, customers may not stick around to sort it all out. Customers need to be able to see exactly what they want from the site, including where to search, what is being sold and how the site is navigated right away. When these elements are an essential part of the website design, the site is well organized and easy to use.

A site that is too simple may lose customers because it doesn’t have all of the components that buyers are used to using on the big websites. When a customer is used to using an online shopping cart and using a preferred method of payment, that customer may not have the patience for a site that isn’t organized with all of the needed features to give a comparable buying experience.

Ecommerce Buyers and Web Design

Other parts of ecommerce Web design that can help keep users is to create pages that load quickly. Think about how many times you’ve been frustrated with a site that didn’t load quickly. Now imagine how many customers would give up when trying to load a site they’ve never bought from before. They have other websites to choose from, and those sites will give them an easier user experience.

Buyers can’t touch virtual merchandise, so they want to know as much about it as they can before buying. You may not be able to simulate a brick-and-mortar buying experience, but with the right website design, you can come close. The organization of photos, descriptions and other elements that help buyers understand what they are buying is a vital part of the design. When this aspect doesn’t look professional, buyers may balk.

When deciding on an ecommerce Web design, always think of the end users. In the end, the way that the site is designed is more about the customer than it is about the company’s tastes or the ways that you could cut corners to create the site. When the site isn’t designed to provide a good user experience, the site isn’t a successful one. With so much competition online, that user experience is one of the most important aspects of your website. Your product catalog should be easy to access and enticing to buy, and it should be so well organized that customers won’t miss a thing.

Author: Mitch Fraser

Mitch Fraser is currently the director of two successful Australian companies that provide time and money saving solutions for their customers: Tomorrow Finance and Drawstring. At Tomorrow Finance, Mitch helps people find the cheapest home loan products to bring Tomorrow's dream into today; while at his web development company, Drawstring, Mitch focuses on the outcomes for his clients by taking the time to understand each client's business and unique situation while maximising their return on investment. Mitch obtained his Bachelor of Science in Computing Science and Diploma in Information Technology and Professional practice with first class honours, from The University of Technology, Sydney, in 2005.

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