For many businesses, a website is the first and sometimes only impression made on customers and clientele. If your small business website design is not up to par, you could potentially be costing yourself business. Effective small business websites do not need to be big, expensive and full of flash even though many business go exactly that route.
Effective Not Expensive
Just because a small business web design costs a lot of money doesn’t mean it will work effectively with your goals. A website and the content inside needs to be clear, concise, and capable of bringing people back for more. When you pay big bucks to have a website designed by someone who has no clue what your company is all about, you will likely end up with a high-priced piece of junk that will not serve you well.
Tips for More Effective Small Business Website Design
If you are just starting out with a website concept, it is important to first consider the important criteria that should be incorporated into that design. Here are some tips for constructing a more effective web design for your small business:
Your website must convey four key pieces of information:
• Who You Are
• What You Do
• How to Contact You
• Why People Need Your Services/Products
In order for you to answer these questions, you must first sit and think about your company and how you wanted represented to people. Draft several outlines on paper rather than just slapping your basic marketing information on a website.
Keep It User Friendly
If you use a lot of technical jargon and complex lingo, you may end up alienating visitors that give up trying to guess what it is you are trying to say. Keep content user-friendly and valuable for your target audience.
Keep It Fresh
Ultimately, if you can provide your visitors with information that is valuable, easy to understand, and informative, you can develop a reputation as the go-to site when people are seeking a solution. Provide helpful hints, current news, and information about offers your company has going. Don’t let your content turn stale by setting up your small business website and then forgetting about it in a few weeks. Make it a portal of communication that keeps you connected with your customers.
Check the Navigation
Some small business web designs are so hard to navigate users get easily frustrated and leave the site never having made a purchase or inquiry. Run through the navigation set up considering how your visitors would think. Make sure links to other pages are relevant and user-friendly. Most importantly make sure all of the links work.
You should offer several locations and options for your customers or clients to reach you. Display your contact phone number on the home page as well as other pages throughout your website, especially when you employ a call to action – an enticement for your visitors to make a purchase – and have a contact page set up with your location, the areas you serve if applicable, an email contact, or an automated form where visitors can reach you.
Creating a small business web design can be a good learning experience but it is also a necessity for many businesses these days. A professional designer can help with the technical end of the design process and make relevant suggestions for improving on your ideas but ultimately the design, content, and though process behind your small business website design should be preplanned by the owner who knows their business best.