There are a number of different website models to choose from when building a business plan. It goes without saying that a web presence is essential today for growing any business, regardless of size. A community website based model is seen as an effective way of website marketing a business.
To grow sales and make a profit, a business has to market its goods and/or services. The fastest, easiest and cheapest way to do that today is advertising on the internet. The primary purpose of a community website business model appeals to the users sense of community, provides familiarity with the goods services of the business with a long term goal of generating a profit.
A community website design model a virtual bulletin board. Picture the bulletin board at your local laundromat, university or coffee shop. These boards offer community based information to people who frequent these locations. The readers who check this board may support the events posted on it but generally have a sense of loyalty to the organization or entity posting the information.
The community based model appeals to the softer side of the consumer by offering a service while promoting a sense of community in its users. Businesses may develop or sponsor community sites to align themselves with a certain cause while generate awareness of their goods and services. While eventual profit is a secondary benefit; building a customer base, supporting a cause and promoting sense of loyalty is the cornerstone of this model.